Good Chaos — MACKENZIE MURRAY

CLIENT: GOOD CHAOS

BRAND DESIGN, PACKAGING DESIGN, ART DIRECTION

Design work for Good Chaos’ Artist Edition series, in collaboration with Johalla Projects.

I. 1-800-BE-YOU NAIL SALON: YVETTE MAYORGA’S ARTIST EDITION
EDITION ARTIST + CREATIVE DIRECTION: YVETTE MAYORGA
PROJECT FUNDING + CREATIVE DIRECTION: GOOD CHAOS
PROJECT PRODUCTION + CURATION: JOHALLA PROJECTS
ARTIST BRAND + PACKAGING DESIGN: MACKENZIE MURRAY
VENUE PARTNER: BALLROOM MARFA
NAIL ARTISTS: ASHLEY CROWE, TACARRA SUTTON, GINA LIRA
EVENT PHOTOGRAPHER: HANNAH GENTILES
VARSITY JACKETS: OFFICIAL LEAGUE
PRESS-ON NAILS: LESLY ARRANAGA
PR: CANDACE LOCKLEAR

GOOD CHAOS’ THIRD ARTIST EDITION, 1-800-BE-YOU NAIL SALON FROM ARTIST YVETTE MAYORGA, IS A THREE ITEM COLLECTION, FIRST EXHIBITED AT BALLROOM MARFA IN OCTOBER 2025. THE EDITION IS COMPRISED OF A MODEL CAR REPLICA OF MAYORGA’S LA PRINCESA, A CUSTOM NAIL SET DESIGNED AND INSPIRED BY THE ARTIST’S WORK, AND A CUSTOM BOMBER JACKET. THE EDITION WAS SHOWCASED AS PART OF A NAIL SALON POP-UP, WHERE VISITORS COULD GET THE CUSTOM NAIL SETS AND NAIL ART DONE BY THREE OF CHICAGO’S TOP NAIL ARTISTS. BALLROOM MARFA’S WORKSHOP WAS TRANSFORMED INTO MAYORGA’S VISION FOR A CUSTOM SALON, COMPLETE WITH CUSTOM WALLPAPER, FLOORING, AND INTERIOR DESIGN. THE NAIL SALON OPENED ITS DOORS FOR THREE DAYS OVER THE COURSE OF CHINATI WEEKEND.

I WORKED WITH YVETTE TO CREATE AN ARTIST LOGO AND BRAND IDENTITY FOR THE PROJECT, WHICH WE THEN APPLIED ACROSS PACKAGING, PRINT, AND DIGITAL ASSETS. THIS INCLUDED CREATING CUSTOM PACKAGING FOR THE MODEL CAR REPLICA, INSPIRED BY BARBIE’S GLAM AUTO!. IN ADDITION, WE CREATED CUSTOM TOTE BAGS, ARTIST STICKER PACKS, TISSUE PAPER MIRRORING YVETTE’S WALLPAPER DESIGN, PRINTED MATERIALS AND SIGNAGE DESIGN FOR THE SALON THAT WAS HAND PAINTED ON THE EXTERIOR WALLS OF BALLROOM MARFA.

II. TRANQUILA: LIZ FLORES’ ARTIST EDITION
EDITION ARTIST + CREATIVE DIRECTION: LIZ FLORES
PROJECT FUNDING + CREATIVE DIRECTION: GOOD CHAOS
PROJECT PRODUCTION + CURATION: JOHALLA PROJECTS
GRAPHIC DESIGN + PACKAGING: MACKENZIE MURRAY
PRODUCT + PORTRAIT PHOTOGRAPHY: MARZENA ABRAHAMIK

‘TRANQUILA’, GOOD CHAOS’ SECOND ARTIST EDITION BY LIZ FLORES, FEATURED A WOVEN TEXTILE DESIGNED BY THE ARTIST IN HER SIGNATURE STYLE.

UNDER THE CREATIVE DIRECTION OF GOOD CHAOS, JOHALLA PROJECTS, AND THE ARTIST HERSELF, I CREATED A SUITE OF PACKAGING MATERIALS FOR THE EDITION. THIS INCLUDED CUSTOM BOXES FOR THE TEXTILES, CUSTOM TISSUE PAPER AND PACKAGING TAPE, AND PRINTED MATERIALS / PACKAGING INSERTS.

III. SPACE GARDEN: MARC BENJA’S ARTIST EDITION
EDITION ARTIST + CREATIVE DIRECTION: MARC BENJA
PROJECT FUNDING + CREATIVE DIRECTION: GOOD CHAOS
PROJECT PRODUCTION + CURATION: JOHALLA PROJECTS
GRAPHIC DESIGN + PACKAGING: MACKENZIE MURRAY
PRODUCT + PORTRAIT PHOTOGRAPHY: MARZENA ABRAHAMIK

FOR GOOD CHAOS’ INAUGURAL ARTIST EDITION, MARC BENJA CREATED ‘SPACE GARDEN’ - A SERIES OF PLAYFUL AND COLORFUL FLORAL ILLUSTRATIONS - THAT WERE THEN RENDERED AS COLORFORMS (DIE-CUT VINYL FORMS THAT ADHERE TO EITHER A LAMINATE BACKGROUND OR THE SURFACE OF THE USER’S CHOICE).

I WORKED WITH MARC, GOOD CHAOS, AND JOHALLA PROJECTS TO DESIGN PACKAGING AND COLLATERAL FOR THE ARTIST EDITION. THIS INCLUDED PACKAGING FOR THE COLORFORMS, PACKAGING INSERTS, AS WELL AS CUSTOM SHIPPING BOXES AND PACKAGING TAPE FEATURING THE ARTIST’S WORK.

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